The Fourth Industrial Revolution and its impact on the need for digitalization of companies

We are living in times of change, of many changes. Of such quantity and speed that we are not even able to perceive them in their real magnitude. Most people are not even aware of the magnitude of these changes, being that the impact of these will be greater than any other we have lived before. Experts speak of a revolution, of the Fourth Industrial Revolution.

This Fourth Industrial Revolution is fundamentally altering the way we live, work and relate as human beings. The fundamental reason is that it will be, in scale, scope and complexity, something never before seen by humanity, which will demand of us a capacity of adaptation different from the one we are accustomed to. The problem is that human beings find it difficult to adapt to change, which will mean a great effort if we do not want to stay in the way.

The Fourth Industrial Revolution is being built on the Third, which was triggered by computers and the Internet. This Fourth Revolution will eliminate the barriers that exist today between the physical, digital and biological world, making it increasingly difficult to differentiate the environment where we move, work and relate.

Today there are more than 3.2 billion people connected, which corresponds to 56.1% of the global population and 81% of the population in developed countries. This, added to the exponential progress that technology has made in recent decades, has made practically everything we knew accessible through an Internet connection and, therefore, closer to all those connected people. The result is quite interesting: Many connected people, digital payment methods, mechanisms to consume products in a different way, new business models, connected cars, infinite processing capacity, etc, etc, etc. All these are ingredients for a revolution in the way we do business, communicate, entertain and in practically everything we do.


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At the same time, these changes are causing companies to be pushed by their customers to adopt all these new forms of relationship, interaction and transaction. Today it is no longer sufficient to have a website and sell online. Today there is a demand to respond quickly to the requirements, adapt to the needs of customers and improve the experience of relating to them. Demands that require changing the way to face the problem in a fundamental way.

Digital Transformation: The formula to face these challenges.

The way in which the majority of the market is facing the challenge has always caught my attention. Today everyone talks about digital transformation, even printer companies, as if the formula was to connect more devices or make more applications. Others, on the other hand, are facing the problem in a more holistic way, analyzing and understanding the magnitude of the challenge, the source of the changes, the way in which the future is going to be rewritten, and with that in mind, they design a process that will push them to transform their organization, in order to be able to adapt to the aforementioned changes.

Our mind is better adapted to absorb linear and not exponential changes. Technology is putting exponential challenges on us, which implies that we must look for a way to change, as people, in order to be able to change companies. All this suggests that the answer to the challenge comes much more from the side of Culture and Organization than from the technological side of a company. We must understand technology in a different way, to know when and why we should use it, to learn how to evaluate its impact on the performance of the organization and to have a clear idea of the effort that making change will mean. Challenges that cannot be solved by installing more modern printers, contracting ERP’s in the cloud or making more and better mobile applications.

In my opinion, the correct way to face the challenge is to identify our degree of maturity and put together an “executable” plan to help us move the relevant variables to the next level. Without so many ambitions or an arrogant attitude, but rather being honest in what we are able to do and realistic in the plan to achieve the changes.  In other words, knowing where I am, understanding my capabilities and clearly defining where I can get to with those skills I have available as an organization.

The I2B model

In I2B we have specialized in supporting companies in this process of change using data and Artificial Intelligence as a basis for defining future actions. Our focus is on understanding the reality of our clients in order to trace a path of Transformation to the next level on the scale of maturity, such as a human being who can not go from child to adult without first having been puberty and adolescence. Because companies are made up of people who face changes in a linear way and who require certain levers to move to different states of maturity.

To the above we add 19 years of experience doing technological business, which helps us take advantage of the opportunities that this Fourth Industrial Revolution is presenting to us all, without deviating from what really matters.

If you are interested in knowing more about our experience and methodology, contact us and let’s talk about our vision and experience to help you achieve the much desired Digital Transformation that everyone is talking about, but few can say that they are on their way to achieving it.